Internet Definition

Internet is A system connecting computers around the world using TCP/IP, which stands for Transmission Control Protocol/Internet Protocol, a set of standards for transmitting and receiving digital data. Physically, the Internet uses a portion of the total resources of the currently existing public telecommunication networks. Technically, what distinguishes the Internet is its use of a set of protocols called TCP/IP (for Transmission Control Protocol/Internet Protocol). Two recent adaptations of Internet technology, the intranet and the extranet, also make use of the TCP/IP protocol.

The most widely used part of the Internet is the word wide web (often abbreviated “WWW” or called “the Web”). Its outstanding feature is hypertext, a method of instant cross-referencing. In most Web sites, certain words or phrases appear in text of a different color than the rest; often this text is also underlined. When you select one of these words or phrases, you will be transferred to the site or page that is relevant to this word or phrase. Sometimes there are buttons, images, or portions of images that are “clickable.” If you move the pointer over a spot on a Web site and the pointer changes into a hand, this indicates that you can click and be transferred to another site.

Using the Web, you have access to millions of pages of information. Web browsing is done with a Web browser,  the most popular of which are Microsoft Internet Explorer and Netscape Navigator. The appearance of a particular Web site may vary slightly depending on the browser you use. Also, later versions of a particular browser are able to render more “bells and whistles” such as animation, virtual reality, sound, and music files, than earlier versions.

Picking a Type of Web Hosting Service
There are various types of web hosting services and it all depends on what you want to accomplish in building your web-site for your business. You should look at the different options which depend on these following factors:

Complexity of your web-site – You may want to talk to a developer on the complexity of your web-site, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.

Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.

Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.

Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.

Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.

The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your web-site.

There are approximately 68 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!

There are 900 possible combinations for two letter sequences.  If you’re looking for “ET” then you just won’t find it!  Even allowing for digits, again every single web address is taken. Of course, that’s ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn’t be an option.

Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you’re dying to acquire great domains and unique domain names, they’ll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you’re willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.

Switching to a New ISP Provider

What do you do when an ISP providers’ level of service has decreased ? don’t panic; all you have to do is switch to a new provider. If you know how these ISP services work, then switching over to a new provider will not be as rough or bad as you think. All it takes is having a contingency plan.

There are two components to internet ISP services which include the physical network connection to your SOHO or small office and the connection to network services so you can retrieve email or look at a web-site. Most SOHO businesses, no matter how big or small, will have network integration. This is also called a Wide Area Network. The connection through the network allows you to physically connect to the internet to look at web pages, use instant messaging or manage email accounts or use your email account.

This wide area network connects your computers to the internet. The services that you get out of the network depend on your network configuration. Again, the type of internet service you get should depend on what’s available in your area and how much bandwidth you need for business applications to be run or developing server side applications for your hosting account.

Many people rely on their own mail server or Web-site on their network, while many other business owners rely on their outside hosting providers.

You should also look at the types of access that you want. Should you consider keeping the same kind of bandwidth, downgrade or upgrade according to company needs? Right now, the hottest access going is DSL transmissions because it uses existing phone wires or cable modem. Cable and Broadband similarities are the same depending on what part of the country that you live in. Any choice that you make is going to be driven by price and availability.

Putting Your Web Site on the Internet

You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.

Optimizing Your Site with SEO

SEO (Search Engine Optimization) is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts  and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

Identify With Your Domain Name

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website.  Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

Bandwidth measures the volume of data transmitted over an internet connection. You have to know how much bandwidth you need while choosing hosting plans.

Be careful when someone claims they provide unlimited bandwidth or monthly transfer. Anyone claiming “Unlimited Bandwidth” is simply lying. There’s no such thing as “Unlimited Bandwidth”.

I’ve never seen any broadband company offering an internet connection as “Unlimited Megabytes per Second.” So, how could a web hosting company, which normally doesn’t even own its own access lines, claims to customers that it will give them “Unlimited Bandwidth”?

Most of the time, high bandwidth sites on these “Unlimited” plans will be disconnected, and no refund given. Normally, the web hosting company will say that the site violated its Acceptable Use Policy or Terms of Service.

Whenever you visit a site promoting “Unlimited Bandwidth” as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called “Unlimited” disclaimer.

When you first look for web hosting services (those who state clearly bandwidth offered), you have to make your best estimation and watch your usage carefully in the first few months. Take these factors into consideration while estimating.

**How many users will access your web site?

**How many pages to be access?

**How big are the graphic and HTML files?

Large audio/video files, computer programs, and file downloads require more bandwidth. Flash web sites use tons of bandwidth. Virtual Reality (VR) and full-length three-dimensional audio/visual presentations require the most bandwidth of all.

Though it is not accurate, but still gives you something to work with until your site has been online for a while and actual traffic statistics have been generated.

Don’t fall for the unlimited bandwidth trap that some companies throw at you.